The Power of LinkedIn

LinkedIn is an extremely powerful and useful platform for all professionals in numerous industries. This is a space where you can connect with others and meet new professionals. It has more than 900 million users worldwide and is available in more than 200 countries and regions. More recently Microsoft bought the platform in 2016 for more than $26 billion. LinkedIn is not just for securing jobs. It is also to promote yourself and your personal brand. People can look at your profile to see your experience but also look deeper. If you promote yourself positively on the platform you never know who might see it and could be impressed with your skills, experience and overall impression. 

I never paid much attention to LinkedIn in the past because I never really needed it in high school. But since coming to college it has become more popular and I have seen the importance of having it. In October when I went to ICON with the Public Relations Student Society of America we met so many people and professionals and the whole conference in general was about connecting and in order to keep those relationships with the people you met there it was important to connect with them on LinkedIn. I remember feeling slightly unprepared because as an incoming freshman I had not yet set up my account. A lot of my friends were posting about the trip at the end and connecting with all the people we met there but I had not yet even set up my account. That made me realize the importance of LinkedIn especially in the business world. From day one of being in the business college at Ohio Northern we learned that connections are everything and there is no better way than to maintain those connections through a platform that professionals can easily access everyday. 

Personally I like this platform because there is only one main use to it. Instead of getting tangled into all the other uses and craziness of the social media world it is strictly there for business and related concepts. I am excited to continue strengthening my LinkedIn account and build connections and relationships through the platform. 

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